Interested in a partnership?

Hello! We’re Afound and our business idea is giving great fashion new life. We partner up with established brands, global and local ones, and sell your products through our digital and physical stores. Off-price like no one's ever seen before. Some might call us an outlet while others might call us heroes of our time. Both might be true, but we’re focused on one thing only – creating a world of great deals for the many people.

  • A sustainable choice

    We give great fashion new life by moving your products from overstock into a multi-channel and premium environment. Pleasing the brand, the consumer and the earth.

  • Flexible business models

    We offer a flexible partnership that will suit your needs. All brands, products and customers are unique, together we’ll create a tailored business model to achieve common success.

  • Engaging experience

    By exposing off-price products in a full-price experience with a great brand mix, from high street fashion to premium, and a strong focus on personal style – we add extra value to your products and help you reach new customers through engaging campaigns.

What we do

We meet the customers where they are - through an elevated digital experience supported by prime store locations. As the customers search for great deals on quality brands, our aim is to provide a curated experience of seasonless fashion. A partnership with Afound enables activation of your products beyond seasons. We give the products a new and elevated life in an inspiring fashion environment – all with a sustainable mindset.



“A new kind of retailer with a high-fashion profile.” Just one of the reasons Swedish shoe retailer Nilson Group decided to partner with Afound.

Nilson Group, which may be best known for its store concepts and wide assortments, has long been growing its internal brands within own channels – a uniquely Scandinavian assortment with exciting potential. The Group says it chose to work with Afound in the Off-price market to increase brand awareness in Europe, as well as in Sweden.

“Afound’s fashion focus enables us to market products we haven’t been able to sell through our channels,” says Alexandra Dornérus, Head of Digital Sales, Nilson Group. “When exposing our collections to a new and inspiring environment, they get a higher fashionable status.”

But the partnership is a little out of the ordinary when it comes to marketplace collaborations. “Since Nilson Group is one of the main shoe retailers in the Nordics, we can’t always try on new ideas quick enough, therefor the partnership with Afound has truly been a fun and engaging way to meet new customers through new and wide-reaching channels.”

As Afound continues to grow in the Off-price market, both partners agree, this is just the beginning.

Alexandra Dornérus

Head of Digital Sales, Nilson Group


Swedish brand Edblad creates stylish pieces of jewellery and accessories inspired by Scandinavian simplicity. To expand the customer base, Edblad wanted to find a digital channel for its off-price assortment. In 2018, Edblad joined Afound just before the launch. Being the last brand to join Afound just before the launch, the onboarding process had a tough challenge to make it in time.

“The onboarding process was surprisingly quick and efficient, thanks to the technical support and open communication. Always with a focus on teamwork and availability for quick and easy problem solving which makes this partnership so special” says Eva Boding, CEO, Edblad.

What made Eva choose Afound as a partner was the opportunity of exposure with other quality brands in an environment that’s both fashionable and inspirational, which is something they found unique for an off-price retailer. As a result of the partnership, Edblad has seen a new kind of customer discovering them through Afound’s channels. Next step? To meet more new customers by continuing to grow with Afound and to reach new markets together.

Eva Boding

CEO, Edblad


Casall is a Swedish premium quality sportswear brand, offering fashionable training wear and workout equipment designed with a sustainable mindset. With Afound, Casall discovered a new way of displaying their off-price assortment. In a premium environment together with commercial high fashion brands, which they felt was not common for an outlet.

“At Afound we can sell last season products in a creative concept with a unique mix of sport and fashion. For a sports company to be in a high fashion environment adds extra value to our brand. Since Afound is part of the H&M group, it gives credibility and strong potential of growth” says Peter Eldevall, Head of Sales, Casall.

When talking about the partnership, Peter explains that Afound’s team always has time and interest in the collaboration. Easy communication, fast feedback and mutual interests are always in focus while working towards common success. With the goal to find flexible solutions for new ways of challenging the off-price market together.

Peter Eldevall

Head of Sales, Casall

We’re always on the lookout for new partnerships

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